Dutch road plates and outrigger pads go global

ATS Trading, part of the Avezaat Company Group, is a hardworking, involved family company that delivers road plates and outrigger pads on a global scale. These are delivered in a large variety, from synthetic to steel, in multiple profiles and with custom dimensions. The ATS Trading products are found at the largest construction sites in the world.

GROWTH

ATS Trading has built an excellent reputation in multiple countries. Their products are popular in Germany for instance, but are also frequently found in the United Arab Emirates, where many ambitious and large-scale construction projects are continuously being carried out. To address their local customers and stakeholders even better, the need arose to start to work in local languages.

COOPERATION

ATS Trading selected Founding Language to think along in their international communication. A customer and market analysis showed that various local markets do currently not yet offer sufficient potential to individually invest in them, so that the English language was chosen to service them. For Germany and the U.A.E. however, where many current and potential new customers are located, it was decided to communicate with them in their local languages.

Although these countries significantly differ from each other, they do share one important linguistic aspect: One can do business in English, but addressing local contacts in their own language – in this case German and Arabic – makes the company much more accessible on the one side, while it shows respect for the local (trade) culture on the other side. As a result, ATS Trading decided to have us translate and localize their website in English, German and Arabic.

RESULT

This project was carried out quickly and efficiently. Cooperating with the web developer of ATS Trading, we further unburdened the customer by uploading their localized content into their CMS. Some months later, the Company Director of ATS Trading informed us that the localized website is perceived excellently by their local audiences. The Arabic website proved pivotal in some new collaborations in Dubai, while the German website increased the amount of inbound leads.

We at Founding Language are naturally happy to see that our work contributes to the international success and revenue growth of ATS Trading, and that the investment in our services delivered excellent returns. Do you want to learn more about the added value we can have for your international business? Then why not get to know us free of charge? With a free pilot, you can experience our translation services for free. No strings attached.